Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it still remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.
Revlon was founded in New York City on March 1, 1932, in the midst of the Great Depression, by Jewish American brothers Charles Revson and Joseph Revson along with a chemist, Charles Lachman, who contributed the \"L\" in the Revlon name. The three men started with one single product, a new type of nail enamel and pooled their resources to develop a unique manufacturing process. Using pigments instead of dyes, Revlon developed a variety of new shades of nail enamel. In 1937, Revlon started selling the polishes in department stores and pharmacies. In six short years, the company became a multimillion-dollar organization. By 1940, Revlon offered an entire manicure line and added lipstick to the collection. During World War II, Revlon created makeup and related products for the United States Army, which was honored in 1944 with the Army-Navy \"E\" Award for Excellence.
The company began to market its products overseas at the end of the 1950s. By 1962, when Revlon debuted in Japan, there were subsidiaries in France, Italy, Argentina, Mexico, and Asia. In Japan Revlon used its basic U.S. advertising and models instead of adapting its advertisements and using Japanese models. Sales for 1962 came to $164 million.
In 1968, Revlon introduced Eterna27, the first cosmetic cream with an estrogen precursor called Progenitin (pregnenolone acetate), and fashion designer fragrance Norman Norell. Later Revlon launched Braggi, Pub and Bill Blass for men, and a line of wig maintenance products called Wig Wonder.
In 2011, PETA removed Revlon and other high-profile cosmetic brands from its list of companies who do not test their products on animals after the organization learned they were paying Chinese laboratories to test their cosmetics on rabbits and other animals.
On September 28, 2021, the UK's Infected Blood Inquiry heard evidence about Armour's use of hemophilia treatment products during the 1970s and 80s, which caused Hepatitis C and HIV infections, including its period under the control of Revlon Healthcare.
Revlon is a corporate sponsor of several charity projects. The largest of these is the Revlon Run Walk, founded in 1994 in partnership with the Entertainment Industry Foundation. It is a run and walk event held in New York and Los Angeles to raise money and awareness for breast and ovarian cancer, which has raised and distributed more than $70 million to women's cancer research and support programs since its inception. Revlon also supports other cancer charities such as Look Good Feel Better and the National Breast Cancer Coalition and operates a mobile mammography clinic in and around Oxford, North Carolina, where the company's primary manufacturing operations are located. In 1996, Revlon supported the development of a breast center at the University of California, Los Angeles. Renamed Revlon/UCLA Breast Center, the center is a well-known institute for treatment and research of breast cancer and other breast diseases and disorders. A Revlon lip gloss shade whose proceeds support Revlon's cancer charities was also created in 2009.
Melanie Yates is the senior service editor of Best Products, where she writes and reports pieces pertaining to the etiquette, dilemmas, and how-tos of gift-giving for different occasions. Previously, she was the site's senior home editor, covering all things decor- and bedding-related since 2015. Her digital byline can also be found on Bustle, House Beautiful, and Elle Decor. A longtime classical-music enthusiast, Melanie spends her off-hours enjoying performances big and small across New York City.
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Revlon is a classic American beauty brand with a history of innovation and glamour. It started in the salons of New York City in 1932 with a single product: a revolutionary nail polish that came in an irresistible array of colours. Now, Revlon products are sold in more than 100 countries across six continents.
As a leading cosmetics brand, Revlon has revitalised the industry over the years with its beloved lip and nail colour, breakthrough technology like ColorStay long-wear makeup, and its iconic brand ambassadors, such as Gal Gadot, Ashley Graham, Sofia Carson and Megan Thee Stallion. With a wide range of lipsticks, foundations, highlighting palettes, eyeshadows, mascaras and primers, Revlon aims to inspire and empower women everywhere to look, feel and be their best selves.
\\r\\nAs a leading cosmetics brand, Revlon has revitalised the industry over the years with its beloved lip and nail colour, breakthrough technology like ColorStay long-wear makeup, and its iconic brand ambassadors, such as Gal Gadot, Ashley Graham, Sofia Carson and Megan Thee Stallion. With a wide range of lipsticks, foundations, highlighting palettes, eyeshadows, mascaras and primers, Revlon aims to inspire and empower women everywhere to look, feel and be their best selves.
Innovative grooming products and pioneering education have been defining grooming for 25 years. Creating and caring for everything needed in men's styles. American Crew is a leader in, Men's Grooming for HAIR, BODY, SHAVE, STYLE, COLOGNE, and SKINCARE categories. As the global leader in men's grooming and the \"Official Supplier to Men\", American Crew's ongoing commitment to elevate men's style and enhance their personal image by providing education and marketing to share the brands' vision.
The report also noted the purchase of the Realistic Company of Cincinnati, Ohio, a salon supplier of professional salon products that included permanent waves, shampoos, conditioners, hair sprays and hair dressings, founded in 1925 by Philip D. Spaeth.
As mentioned earlier, the Moon Drops range began in 1960 when Moon Drops Moisturizing Cleanser and Moon Drops Facial Freshener were added to the preexisting Moon Drops Moisture Balm (1953) and Moon Drops Moisture Foundation (1958). Initially, products in the range were restricted to skin-care but the line quickly moved into make-up after the addition of Moon Drops Lipstick in 20 shades in 1964.
Like other manufacturers, Revlon stopped using hexachlorophene when its use was restricted by the FDA but the company continued developing the Natural Wonder line adding products such as: Natural Wonder Flowing Lotion Make-up, Natural Wonder Un-Lipsticks, Natural Wonder Blotting Powder, and Natural Wonder Blotting Blusher (1968); Natural Wonder Great Glisteners (1970); Natural Wonder Glisstick Lipstick, and Natural Wonder Soft Blush (1971); and Natural Wonder Shiny Eyeshadow Crayon (1973).
Clinique was a beautiful line. Handsomely packaged and even more handsomely priced, it promised the cosmetics buying consumer she would be getting products which were 100% allergy tested and 100% fragrance free. Every conceivable cosmetic was offered in this unique formulation from lipsticks to skin clarifiers.
In 1966, it was expanded to include a fragrance and a complete skin treatment line of twelve products. It eventually included products such as: Milky Facial Bath, Creamy Cleansing Concentrate, Lotion Refreshant, Under Makeup Moisture Lotion, Under Makeup Nutrient Creme (1966); Translucent Wrinkle Creme, Deep-Deep Cleansing Foam, and 3-Minute Foaming Facial (1968); Mineral Masque Concentrate; and Eye Creme Concentrate. 59ce067264